Through the eyes of Kevin… I don’t know about you, but I love getting my favorite brands at a great bargain. Well, Vans shoes have always been one of my favorite and essential pieces of footwear because they’re so stylish and comfortable, but they aren’t always student budget-friendly. Despite this, I always manage to find […]

Through the eyes of Kevin… I can’t keep track of the countless times that I have sourly walked out of a store because the item that I wanted was out-of-stock. Instances like this make me turn away from the store all together. Well, I recently looked for an item and I was about to leave […]

Through the eyes of Kevin… Great customer service comes in many forms, but in many cases, I favour customer service that stems from a real and down-to-earth, conversational approach. Most businesses train their employees to focus on one main priority: selling their products. This is especially true in restaurants and retail stores because in such […]

Now a days, every John and Jane out there has a smart phone nestled on their hip or a tablet snug in their bag. It’s the ‘Information Age’– a technology–fueled world where easy access to the internet has placed the consumer in control, and we, as business people, need to learn to adapt. Recently, there […]

We all know the McDonald’s golden arches; large, golden, usually mention over a billion served… it makes them hard to forget. But what if a McDonald’s franchisee decided they didn’t like gold and wanted green arches instead, or maybe blue? Suddenly, this franchisee wouldn’t fit with the McDonald’s brand, would it? It wouldn’t matter that […]

Like many people in Toronto, I enjoy visiting coffee shops for the ambiance and more realistically, the daily caffeine fix. Conveniently, there is a coffee shop in the same plaza where I work, and although there are much cheaper chain restaurant alternatives nearby, I prefer this coffee shop. The coffee shop’s advertisements are always correlated […]

Through the eyes of Amy… As I’m sure my fellow musicians can vouch, specifically those that play stringed instruments, there is nothing worse than breaking a string a few hours before a performance. Sure, the instrument is still playable, but all that crescendo leading to a pianissimo climax seems rather disappointing. My partner and I […]

Through the eyes of Joshua… Whenever I go into a store, I personally don’t have high expectations for an employee’s product knowledge. If they can point me in the right direction, I’m generally satisfied. However, it is a rare treat when an employee is able to confidently talk about a product they’ve used or make […]