Now a days, every John and Jane out there has a smart phone nestled on their hip or a tablet snug in their bag. It’s the ‘Information Age’– a technology–fueled world where easy access to the internet has placed the consumer in control, and we, as business people, need to learn to adapt. Recently, there […]

Like many people in Toronto, I enjoy visiting coffee shops for the ambiance and more realistically, the daily caffeine fix. Conveniently, there is a coffee shop in the same plaza where I work, and although there are much cheaper chain restaurant alternatives nearby, I prefer this coffee shop. The coffee shop’s advertisements are always correlated […]

Through the eyes of Amy… As I’m sure my fellow musicians can vouch, specifically those that play stringed instruments, there is nothing worse than breaking a string a few hours before a performance. Sure, the instrument is still playable, but all that crescendo leading to a pianissimo climax seems rather disappointing. My partner and I […]

Through the eyes of Joshua… Whenever I go into a store, I personally don’t have high expectations for an employee’s product knowledge. If they can point me in the right direction, I’m generally satisfied. However, it is a rare treat when an employee is able to confidently talk about a product they’ve used or make […]

Through the eyes of Joshua… Korean cuisine is a rapidly blossoming market, making dishes such as Kimchi or Bibimbap as common as burgers or chicken wings. In my neighbourhood, Korean restaurants are a bit more common than your favorite fast food joint. Just recently, I decided to try a new Korean restaurant that had recently […]

Just recently, I decided to try online shopping for the very first time. I know I’m pretty late on the whole online shopping trend, but I was very skeptical of the idea at first. And with a very competitive retail market, many companies have been popping up on the web. Needless to say, I was […]

If you feel like your business is not getting the customer response you want, perhaps it’s time your business got a customer service tune up. There are a few things you need to look out for that might be preventing a new customer from becoming a loyal one. Businesses tend to stereotype customers; assuming one […]