We all know the McDonald’s golden arches; large, golden, usually mention over a billion served… it makes them hard to forget. But what if a McDonald’s franchisee decided they didn’t like gold and wanted green arches instead, or maybe blue? Suddenly, this franchisee wouldn’t fit with the McDonald’s brand, would it? It wouldn’t matter that […]

Like many people in Toronto, I enjoy visiting coffee shops for the ambiance and more realistically, the daily caffeine fix. Conveniently, there is a coffee shop in the same plaza where I work, and although there are much cheaper chain restaurant alternatives nearby, I prefer this coffee shop. The coffee shop’s advertisements are always correlated […]

Through the eyes of Amy… As I’m sure my fellow musicians can vouch, specifically those that play stringed instruments, there is nothing worse than breaking a string a few hours before a performance. Sure, the instrument is still playable, but all that crescendo leading to a pianissimo climax seems rather disappointing. My partner and I […]