Through the eyes of Paula… A significant amount of people would probably not want to spend their time answering in-person surveys. People may think that agreeing to participate in in-person surveys is a waste of time and therefore they just decline to become involved. However, in-person communication still remains the most effective and efficient way […]

Through the eyes of Paula… When you walk into a store, what kind of impression do you get from its appearance? Do you notice when the merchandise is exceptionally organized or messy, or do you remain focused on your task and just buy what you need and leave? Even if your shopping style is quick […]

Through the eyes of Paula… Brand experience evaluations are conducted when a company wants to compare its customer experience with its standards and procedures. Customer experience can frequently differ from what a company intends for its customers, much like the ongoing human struggle of trying to unite reality and perception. A company could create ideal […]

Through the eyes of Paula… Companies value their customers by providing good products and services that benefit not only the companies themselves, but also their customers. To ensure that business runs smoothly, some companies use comment cards to open the lines of communication and collect customer feedback. This process has been dismissed by some people […]

Through the eyes of Amy… Recent interviews with Chief Financial Officers (CFOs) of successful North American companies indicate that the most effective chief financial officers do more than just look at the bottom line or manage a company’s risks and accounting. To increase sales and decrease expenses, for example, a CFO would “supervise the bookkeeper, […]