Through the eyes of Paula… A significant amount of people would probably not want to spend their time answering in-person surveys. People may think that agreeing to participate in in-person surveys is a waste of time and therefore they just decline to become involved. However, in-person communication still remains the most effective and efficient way […]

Through the eyes of Paula… Chances are high that you have already been asked hundreds of times by websites if you would like to fill out an online survey or contribute in some way to providing online feedback. With technology becoming ever more prevalent in today’s modern world, people are growing increasingly more accustomed to […]

Through the eyes of Paula… Brand experience evaluations are conducted when a company wants to compare its customer experience with its standards and procedures. Customer experience can frequently differ from what a company intends for its customers, much like the ongoing human struggle of trying to unite reality and perception. A company could create ideal […]

Through the eyes of Paula… Companies value their customers by providing good products and services that benefit not only the companies themselves, but also their customers. To ensure that business runs smoothly, some companies use comment cards to open the lines of communication and collect customer feedback. This process has been dismissed by some people […]

Customers’ expectations are rising and businesses are simply not catching up. This leaves many customers unsatisfied with the quality of service they are getting and it presents a major challenge to businesses. From the eyes of a customer service associate, I see the following underlying factors pushing the customer service bar rapidly beyond many businesses’ […]

Through the eyes of Amy… It’s time to put away those winter boots because summertime calls for a new pair of shoes, and visiting a shoe store to find comfortable flats should be as easy as… well, summer vacation. However, such was not the case with the shoe store I visited last week. Before visiting […]

Through the eyes of Amy… Recent interviews with Chief Financial Officers (CFOs) of successful North American companies indicate that the most effective chief financial officers do more than just look at the bottom line or manage a company’s risks and accounting. To increase sales and decrease expenses, for example, a CFO would “supervise the bookkeeper, […]

Through the eyes of Kevin… I don’t know about you, but I love getting my favorite brands at a great bargain. Well, Vans shoes have always been one of my favorite and essential pieces of footwear because they’re so stylish and comfortable, but they aren’t always student budget-friendly. Despite this, I always manage to find […]

Through the eyes of Kevin… I can’t keep track of the countless times that I have sourly walked out of a store because the item that I wanted was out-of-stock. Instances like this make me turn away from the store all together. Well, I recently looked for an item and I was about to leave […]

Through the eyes of Kevin… Great customer service comes in many forms, but in many cases, I favour customer service that stems from a real and down-to-earth, conversational approach. Most businesses train their employees to focus on one main priority: selling their products. This is especially true in restaurants and retail stores because in such […]