Like many people in Toronto, I enjoy visiting coffee shops for the ambiance and more realistically, the daily caffeine fix. Conveniently, there is a coffee shop in the same plaza where I work, and although there are much cheaper chain restaurant alternatives nearby, I prefer this coffee shop. The coffee shop’s advertisements are always correlated […]

Through the eyes of Amy… As I’m sure my fellow musicians can vouch, specifically those that play stringed instruments, there is nothing worse than breaking a string a few hours before a performance. Sure, the instrument is still playable, but all that crescendo leading to a pianissimo climax seems rather disappointing. My partner and I […]

Through the eyes of Joshua… Whenever I go into a store, I personally don’t have high expectations for an employee’s product knowledge. If they can point me in the right direction, I’m generally satisfied. However, it is a rare treat when an employee is able to confidently talk about a product they’ve used or make […]

Through the eyes of Joshua… Korean cuisine is a rapidly blossoming market, making dishes such as Kimchi or Bibimbap as common as burgers or chicken wings. In my neighbourhood, Korean restaurants are a bit more common than your favorite fast food joint. Just recently, I decided to try a new Korean restaurant that had recently […]

The great Aldous Huxley once said that it was easier to write “ten sonnets” for the “not too inquiring critic” than one “advertisement” for “a few thousand of the uncritical buying public”. Today, we have a full fledged ad industry that generates millions of dollars by annually pumping out thousands of advertisements for your favorite […]

Just recently, I decided to try online shopping for the very first time. I know I’m pretty late on the whole online shopping trend, but I was very skeptical of the idea at first. And with a very competitive retail market, many companies have been popping up on the web. Needless to say, I was […]

If you feel like your business is not getting the customer response you want, perhaps it’s time your business got a customer service tune up. There are a few things you need to look out for that might be preventing a new customer from becoming a loyal one. Businesses tend to stereotype customers; assuming one […]